We know that people consume digital media across a variety of websites. We wanted to ensure voters were informed about the propositions both as a bundle and individually, so we designed a multi-platform digital paid media campaign to reach our target audience -- likely voters -- wherever they were online. Using several ads that would persuade and inform voters about the various propositions, we partnered with the San Francisco Chronicle and SFGate.com to run digital ads in many forms, including high-impact homepage takeovers, native sponsored content, and traditional display & video ads. Additionally, we used search ads to dominate Google search results about the propositions, helping to persuade voters who were actively researching the issues. We broadened our reach with programmatic display, using voter file data to reach them whenever they showed up across the web and on social media.